Julie Zhuo:

Basically, a strategy is a set of actions designed to achieve a particular objective. It’s like a route designed to get you from Point A to Point B. A more interesting question is “what makes for a good strategy?” And for that, I subscribe to Richard Rumelt’s definition: a good strategy is a set of actions that is credible, coherent and focused on overcoming the biggest hurdle(s) in achieving a particular objective.

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