Smarter Creativity

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Ideas have a 2 week shelf life

Steve Corona

I’m guilty. But not as much, anymore. My ideas would just sit for months. Stagnating. Ideas rot, and the only way to keep them from spoiling is to turn them into reality.

And I’m not the only one guilty of wasting ideas. I’ve heard about the same projects that y’all were going to start working on “this weekend” for the past 6 months. Stuck on repeat.

When all you do is talk, you forget the most critical step- making. I’m not saying skip researching your ideas, but less-is-more.