Brian Solis continuing a conversation about logos, after it was discovered that a few modern logos look a lot like logos from a design book: 

Without purpose, a logo is merely design. If it’s borrowed or if it’s completely original, it makes no difference if it’s unrelatable. In the end, a meaningful logo is a symbol of what you stand for and what you aspire to do or be that attracts me to stand with you. It’s how you bring that purpose and meaning to life, in every moment of truth, that shapes my experience.