Karloff: the convergence of beauty and ugliness on a typeface
Animation: Thibault de Fournas & Christopher Wilson, Screenplay: Peter Bilak, Voiceover: Harvey Gold, Music: Nicolas Jaar.
Karloff explores the idea how two extremes could be combined into a coherent whole. Karloff connects the high contrast Modern type of Bodoni and Didot with the monstrous Italians. The difference between the attractive and repulsive forms lies in a single design parameter, the contrast between the thick and the thin.
http://www.typotheque.com/blog/beauty_and_ugliness
Typotheque has created the best promo I've seen for a typeface. Karloff explores the idea of irreconcilable differences, how two extremes could be combined into a coherent whole, how to combine beauty and ugliness in type design.