Today, a well-designed app looks fabulous, polished and stable, even though it was built by one person, in a garage. Today, email gets through. Today, we have a platform that (almost always) does what it says it will. We're all on the same OS (the internet). We can expect that any person we'd like to do business with, anywhere in the world, has a device we can use to reliably communicate with them...

If you've been waiting for the next big thing before you dive in, it's here.

No longer do we need to wonder, "what's next?" No, I think it's better to take a long look at, "what's now?"

Because I've been watching mini-marathons of The West Wing on Netflix, "what's next?" and this recent blog post by Seth Godin resonated with me.