Paul Jarvis verbalizes some truths about creative work:

We are amplifiers. Clients need to bring their skilled craft to the table for any project to succeed.

We work on trust. Clients pay us because they trust in what we do and the skills we possess.

We'd rather be challenged with innovation than model any project after one that already exists.

Every project must be useful and good for the world.

We work for our client's clients, so we sometimes side with them.

We only work on projects where we believe our clients can succeed. Their success is our mission.

We don't work with committees or teams; we work with leaders and decision makers. Art and creativity goes to committees to die horribly.

We go all-in on every project. Our clients must as well.