Smarter Creativity

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Don't hide behind formality

We’re breaking down the stranglehold of formality everywhere. No more personal secretaries, memos on official letterhead, meetings that must happen in person. There’s never been less mental mask switching between work and play. We wear the same clothes, use the same technology. It’s a liberation of the mind and it’s the new world order.

It is very easy to use formality, the need for formality, as an excuse to keep us from doing our best work. Formality is the cousin of "that's how we've always done it" and in many ways the enemy of progress. ​