Smarter Creativity

View Original

Designed by Pentagram, 1972-2012

The Forty Story is the story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design. This short film is more than a celebration of Pentagram, it is a master class in some of the most iconic design of the past forty years. 

Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram
Voiceover by Daniel Lapaine

 
(via Pentagram.com)