JJ Abrams is responsible, directly or by influence, for some of the most compelling and engaging storytelling pop culture moments in the past few decades. Joi Ito is the Director of the MIT Media Lab home of some of the most extraordinary technological innovation. In this conversation, hosted at MIT, Ito and Abrams discuss creativity, creative accidents, production planning, adaptability and developing projects in secret. For more from Abrams, check out his TED talk on mystery.