We're always talking about creativity, but what do we mean? Can we find creativity, can we measure it, can we encourage it? In this episode of Studio 360  Kurt Andersen talks with professor and author Gary Marcus ( Guitar Zero) about what science tells us about creativity. A researcher shoves jazz musicians into an fMRI machine and has them improvise; an intrepid reporter gets her creativity tested and scored; and a little girl introduces us to her imaginary friends (all of them).

This is a particularly great episode of Studio 360 taking a look at all things creativity.