Smarter Creativity

View Original

The Very Concrete Place Where The Cloud Lives

See inside one of Google's data centers in this guided tour. See what powers our products, and then explore on your own in Street View: http://www.google.com/about/datacenters/streetview
If you’re looking for the beating heart of the digital age — a physical location where the scope, grandeur, and geekiness of the kingdom of bits become manifest—you could do a lot worse than Lenoir, North Carolina. This rural city of 18,000 was once rife with furniture factories. Now it’s the home of a Google data center.
Engineering prowess famously catapulted the 14-year-old search giant into its place as one of the world’s most successful, influential, and frighteningly powerful companies. Its constantly refined search algorithm changed the way we all access and even think about information. Its equally complex ad-auction platform is a perpetual money-minting machine. But other, less well-known engineering and strategic breakthroughs are arguably just as crucial to Google’s success: its ability to build, organize, and operate a huge network of servers and fiber-optic cables with an efficiency and speed that rocks physics on its heels. Google has spread its infrastructure across a global archipelago of massive buildings—a dozen or so information palaces in locales as diverse as Council Bluffs, Iowa; St. Ghislain, Belgium; and soon Hong Kong and Singapore—where an unspecified but huge number of machines process and deliver the continuing chronicle of human experience.

Steven Levy, once again gets unprecedented access to the world of Google in the Wired article "Google Throws Open Doors to Its Top-Secret Data Center," detailing the very physical buildings where the cloud we so heartily depend on live. Must read article if you use any Google products, and let's face it, you do.