It all started with YouTube user crazedadman organizing his bookcase. 

Then he and his wife "took it to the next level" by spending many nights with many volunteers stacking, moving and animating books at Type bookstore in Toronto. Part short film, part passionate love letter to books, and part commercial, all the books shown are available for purchase at the store. 

You can't do that with Kindles, Nooks or iPads.