via whitehouse.gov

First Lady Michelle Obama honors the Smithsonian's Cooper Hewitt National Design Awards Winners and speaks to young adults about opportunities in design.

The 2011 National Design Awards recipients are:

Lifetime Achievement: Matthew Carter
Design Mind: Steven Heller
Corporate and Institutional Achievement: Knoll
Architecture Design: Architecture Research Office
Communication Design: Rick Valicenti
Fashion Design: J. Mendel
Interaction Design: Ben Fry
Interior Design: Shelton, Mindel & Associates
Landscape Architecture: Gustafson Guthrie Nichol
Product Design: Continuum