via fastcodesign.com

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Brazilian footwear company Melissa has turned the side of a building in São Paulo into a mega-huge movie screen for an animation that uses Post-its like analog pixels.

Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped foyer of the Galeria Melissa to generate an ever-rotating cast of images -- from shadow boxes to a charming, psychedelic elephant -- captured on time-lapse video above. By project’s end, the animators had blown through a whopping 350,000 Post-Its.