JK Rowling is a fascinating, extraordinary and, beyond her writing, a sharp businesswoman. The very definition of smarter creativity. This video, with its beautiful animation, launches the next chapter in the Harry Potter franchise, Pottermore.com, guaranteeing that new generations will discover the world of Harry Potter in the same way we did 13 years ago, when both Ms. Rowling and us, the audience, were very different people. We've grown up creatively together. 

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paidContent.org on the 3 ways Pottermore.com could change book publishing.