Selling Classical Music on Milk Bottles
Ingenious and charming. Glad they went with milk and not, say, concert soda. Clever, very clever.
With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music.
If every piece of advertising could be this wonderful and thought-out, people would start hugging us the way they do firemen at the grocery store. Can you hit this bar with something you do this year? Let's make it a mission.