Julie Burstein is fascinated by the roots of creativity, and she has pursued that passion through her work as a reporter, producer, and host at WNYC and PRI. In 2000, Julie created Studio 360, public radio’s premiere guide to pop culture and the arts, for Public Radio International. Julie led the Peabody Award-winning creative team at WNYC for the show’s first eight years, leaving her post as Executive Producer to write "Spark: How Creativity Works," her first book.