All the links posted to Facebook and Twitter (@smartercreative) this week: 

• CultureLab: What it means to donate your brain owl.li/76iCx
• Check out a rebroadcast of MoMA's Talk To Me symposium owl.li/76cOr
• Trick or Trick owl.li/1fmE2m
• The 21st Century Brain: A New Series at Big Think owl.li/769HR
• All Hallow's Read: A (new) old tradition by Neil Gaiman owl.li/1fmAop
• HOME: A Ghost Story owl.li/78TXV A fantastic transmedia adventure just in time for Halloween.
• IQ Isn't Set In Stone, Suggests Study That Finds Big Jumps, Dips In Teensowl.li/73mzl
• Data Without Borders: Using data in the service of humanity owl.li/76iGG
• A Brief History of Web Standards : Vitamin T owl.li/78NZl
• Setting the Scene for a Productive Day owl.li/76iBP
• A Brief History of Web Standards : Vitamin T owl.li/78TYQ
• The Hunt For The New owl.li/76ffZ
• Brave New Thermostat: How the iPod’s Creator Is Making Home Heating Sexy owl.li/78hgg
• Chris Poole: Our identity is like a diamond, multi-faceted owl.li/1flp0C
• Steven Levy on Facebook, Spotify and the Future of Music | Magazineowl.li/76aGV
• How teenagers keep reinventing language owl.li/76iE9
• The Pixar Blog: Pixar Celebrates the Art of the Colorscript owl.li/78Mw4Want this book now.
• “Why’s this so good?” No. 17: Meyer Berger delivers on deadlineowl.li/78TUc
• Color Advice and Insights from the Experts - Sensational Color owl.li/76f9X
• Five choreographers nominate their favourite living artist in their fieldowl.li/76f5y
• The Volkswagen Beetle. Juiced Up with Augmented Reality owl.li/1fkjEh
• The Insatiable Appetite for 'Sleep No More' owl.li/78Ttv My favorite performance of the year, decade.
• Great print ads for classic apps using clever QR codes. owl.li/72WIr
• How Great Companies Think Differently - Harvard Business Reviewowl.li/767PG
• Publishing: The Worst Business in the World by Ben Tarnoff owl.li/767J7Interesting perspective.
• PBS Arts: Off Book - Episode 7: Etsy Art & Culture owl.li/1fjjt3
• Joss Whedon's film version of Shakespeare's Much Ado About Nothingowl.li/78ucN How on earth did no one know he filmed this...
• What Good Design Can Teach Us About Motivation owl.li/767Dz
• Brand Genius: Steve Jobs Tribute | Adweek's Tim Nudd looks at Jobs influence in advertising. owl.li/78jlL
• Playing with reality, the middle-aged future and sadomasochism at Playful 2011 owl.li/78hsD
• The Museum of Mathematics owl.li/6RMsQ Opening in NYC 2012
• John McCarthy (1927-2011), Computer Scientist Who Coined The Term Artificial Intelligence & Inventor of Lisp owl.li/77H9f
• Creativity Top 5: October 24, 2011 owl.li/1fixFo
• You Are Not Your Name and Photo: A Call to Re-Imagine Identity by 4chan Founder owl.li/76493
• Have we, like, lost our conviction? You know? owl.li/1fin3v
• DESIGNerd, A Trivia Game That Pits You Against Stefan Sagmeister And Steve Heller owl.li/746r0
• Medieval Marketing, Grant McCracken on secrets hidden on plain sight and playful marketing. owl.li/73CY3
• Innovation 101: Stanford's d.school Teaches Students to Be Creativeowl.li/76lPR
• A Master Plan for Taking Back Control of Your Life owl.li/6RMpZ