Smarter Creativity

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Daniel Weil: Drawing the Process

Like many designers, Pentagram’s Daniel Weil uses sketching to visualize, generate and refine his ideas. Weil has, by his estimation, more than 375 sketchbooks, going all the way back to 1978. In a new short film directed by Nicolas Heller, Weil shares some of his recent notebooks and talks about how drawing helps him link ideas from subjects as wide-ranging as Kandinsky and vacuum cleaners, inspiring new forms and objects like his recent Clock for an Architect. Seen in the film are sketches for Weil’s work for Mothercare, Benetton, the Israel Museum, United Airlines and the Savoy Hotel.

“In a way the books become both a diary and record for my thoughts: the things I see, the things I think about, and the designs I’m designing,” says Weil. “Drawing is a designer’s most fundamental tool; it is design thinking made visible.”