I remember when the first Old Spice commercial aired bringing a rowdy room to a full stop and then people asking "what was that?", "I'm on a horse", "the man is on a horse" and on and on. Much has been said about the evolution of the campaign, from the follow up commercials to the current social media campaign where The Man Your Man Could Smell Like personally responds via video to a multitude of comments on twitter, youtube, facebook and all over the web. 

But I just want to take a moment to celebrate the behind the scenes of the campaign, the creative team, the account team and Old Spice for so openly and daringly embracing a sense of joy, wonder and fun. Above all I want to celebrate Isaiah Mustafa. He has gone from complete unknown working actor to being at the epicenter of popular culture. With each new commercial TMYMCSL becomes more engaging, and yet the actor seems to shine through with a glint in his eye. He somehow communicates so many messages at the same time with such effervescence. He has made Old Spice cool again. 

How can you not love a campaign and an actor that bring you this: