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Penguin Classics team up with (RED) for typographic covers

Penguin has collaborated with AIDS awareness fund (RED) and a team of designers to produce new covers for eight Penguin Classics. Each cover replaces the usual black band with red, employing a quote from the text of the book as the visual hit (covers by Coralie Bickford-Smith shown left and Non-Format, right)…

While a repackaging isn’t something the Classics series is necessarily crying out for, we particularly like the way that this small run of eight titles has been handled – with the typographic designs occasionally encroaching over the (RED)-inspired band and the link with the organisation brought out in the bracketing of the Penguin Classics identity. Jim Stoddart, art director of Penguin Press plans to use a different typographer for each cover commission and more are planned in the near future.

 

Click on the link above to see the whole series. Fantastic.