Nike's Write The Future - It is called World Cup for a reason
Epic.
WRITE THE FUTURE Grand Prix Cannes Lions 2011
Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: WRITE THE FUTURE
Advertiser/Client: NIKE
Product/Service: NIKE FOOTBALL
Entrant Company: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Let's go behind the scenes of Nike's amazing 'Write the Future' campaign.
Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.
Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.