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360° Color: A Peek Inside Pantone

It is fascinating to see how the ubiquitous Pantone chips are made.

To celebrate the release of The Plus Series, the next generation of the classic Pantone Matching System, Base worked with director Greg Mitnick and producer/Cool Hunting editor Ami Kealoha to give a rare look into the behind-the-scenes of the design world's color standard.

via vimeo.com