Christian Sandvig: The Television Cannot Be Revolutionized
Recent developments on popular video hosting sites like YouTube, Hulu, and Fancast - as well as research about how audiences watch online video - suggest that online video is becoming a lot more like the old “mass media” system. Not so much the cultural future of decentralized production and daring changes in form some have suggested. Christian Sandvig - Berkman Fellow and Associate Professor in Communication, Media, and Cinema Studies at the University of Illinois at Urbana-Champaign - argues that choices about the distribution infrastructure for video will determine whether all our future screens will be the same.