The New Newsstand Revisited
Great to see the translation of the concept introduced at the end of last year into a working publication. The designation of a magazine+ is a good way to maintain the connection with the printed publication. There are also a couple of tips to consider when designing for the iPad. It really does look like the magazine experience enhanced, because they focused on creating new metaphors as opposed to just translating the linear format of a magazine.
Popular Science + is the first digital magazine to emerge from Bonnier’s Mag+, an ongoing project across all Bonnier titles in the U.S. and Europe to rethink the way magazines can be read on a new generation of full-color, touchscreen tablet devices.
Popular Science+ is a new way of experiencing magazines on digital devices and a first step toward our vision of what digital magazine reading can be. Mag+, Bonnier’s digital magazine platform, is a project that began months ago in a collaboration between Bonnier’s global R&D task force and BERG, a London-based design studio.
Our goal has been to preserve all the qualities that make magazines such a powerful, popular medium—inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end—and at the same time to reinvent it in a way that makes it come to life on the iPad’s screen.”
Read more about Mag+ and join the conversation about the future of digital magazines at www.bonnier.com/betalab
We’re excited to have a conversation with you to find out what you think of the Mag+ platform and the Popular Science+. We’ll base our changes and upgrades on your feedback, so please give us your thoughts.