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Advertising – It's a Love Hate Thing

"The opening film for the ADCC show taps into an insight we think every creative feels: love for the business when things are going well, and hate, when things aren't." – Judy John, Chief Creative Officer, Leo Burnett, Toronto

Great short film that really conveys a feeling all creatives have at one point or another.

This is the opening created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels - love for the business when things are going well, and hate, when things aren't. Client: ADCC Product: Award Show 2010 Airdate: For Award Show Screening - November 4, 2010 Agency: Leo Burnett, Toronto Chief Creative Officer: Judy John Executive Producer: Franca Piacente Writer: Steve Persico Art Directors: Anthony Chelvanathan, Dave Tupper Project Manager: Dawn Green Production Company: Spy Films, Toronto Director: Arev Manoukian Executive Producer: Carlo Trulli Producer: Marcus Trulli Director of Photography: Andre Pienaar Visual Effects: Crush, Toronto Executive Producer: Jo-ann Cook Senior Producer: Janice Rebelo CG Supervisor/Artist: Aylwin Fernando CG Production Manager: Raphael Quirino CG Artist: Josh Clifton CG Artist: Leonardo Silva CG Artist: Tim Dormady CG Animator: Chris Minos VFX Supervisor: David Whiteson VFX Artist: Kaelem Cahill VFX Artist: Andre Arevalo VFX Artist: Pat Moore Logo Treatment Senior Graphic Designer: Julia Deakin Editorial: Panic & Bob, Toronto Editor: Mariam Fahmy Executive Producer: Sam McLaren Transfer: Notch, Toronto Colourist: Jason Zukowski Music and Sound Design: Silent Joe, Toronto Producers: Jody Colero, Marco DeFelice, Christine Leslie

via thedenveregotist.com