Immersive Experiences: Links

• Tribeca Games and Immersive 2023: How are immersive technologies changing the way we tell, view, and perceive compelling stories? (Wunderman Thompson Intelligence)

•  Vision Pro: What has Apple built, what is it for, what does it mean for Meta, and why does it cost $3,500? Check back in 2025. (Benedict Evans)

• Early Stats from the General Social Survey: How Virtual Arts Participation Fared in 2022: The arts module of the 2022 GSS was designed to track various types of arts activity among adults in the U.S. Unlike previous surveys, the module includes many questions about virtual participation in arts events. The module also asked respondents whether, at the time of the survey, they were taking part in such activities more or less often than when the pandemic was in its first year. (Arts Journal Blogs)

• NASA Is Behind New York’s Newest Immersive Art Show: The federal space agency has a surprisingly long history of art collaborations. (Observer)

• Some quick notes on Apple’s Vision Pro by Andy Matuschak: The hardware seems faintly unbelievable—a computer as powerful as Apple’s current mid-tier laptops (M2), plus a dizzying sensor/camera array with dedicated co-processor, plus displays with 23M 6µm pixels (my phone: 3M 55µm pixels; the PSVR2 is 32µm) and associated optics, all in roughly a mobile phone envelope.
But that kind of vertical integration is classic Apple. I’m mainly interested in the user interface and the computing paradigm. What does Apple imagine we’ll be doing with these devices, and how will we do it? (Andy’s working notes)

• Olfactory Overload: How it feels to have hyperosmia, a heightened sensitivity to smells, which can accompany autism. (The Polyphony)

• How your brain stays focused on conversations in a noisy room: The brain processes voices differently depending on the volume of the speaker and if the listener is focused on them. (New Scientist)

• Why Being in Nature Makes You Smarter, According to Neuroscientists: The scientific evidence is overwhelmingly clear: spending time outdoors boosts your brain function. (Outside)

• Why VR Photography Could Be the Next Big Thing: Pictures that let you see more; Apple’s new Vision Pro headset lets you take immersive photos and video; Canon is showing off a camera that lets you take 360-degree shots; The new technologies could boost the popularity of virtual reality photography. (Lifewire)

Tech as Art: Supporting Artists Who Use Technology as a Creative Medium

The report Tech as Art: Supporting Artists Who Use Technology as a Creative Medium, presents findings from a field scan commissioned in 2019 by the National Endowment for the Arts in partnership with the Ford Foundation and the Knight Foundation:

This report is the result of a two-year research initiative exploring the multifaceted creative practices of artists who engage with digital technologies. The research examines the creative infrastructure supporting tech-focused artistic practices and provides insight into the existing challenges and opportunities faced by artists and organizations working at the intersection of arts and technology.

The report (available here) shares detailed findings; identifies challenges; and ends with recommendations for different stakeholder groups, including funders, arts practitioners, policymakers, and educators. Of particular interest to me is the section addressing artists creating projects within and between virtual worlds using extended reality technologies to create completely new forms of art experiences never seen before.

The following essays were commissioned as a companion to the report:

“Recoding the Master’s Tools: Artists Remake Systems of Oppression and Extraction in Technology” by Vanessa Chang

“How Artists Can Bridge the Digital Divide and Reimagine Humanity” by Agnes Chavez

“Teaching the Co-Creators of a New Economy from Lincoln, Nebraska” by Megan Elliott

“Artist Perspective: Building Afrocentric Technoculture and Community” by Ari Melenciano

“Space, Time, Sustainability, Community: Giving Digital Artists What They Need” by Stephanie Pereira

“How the Arts Sector Can Support Transformational Technology” by Omari Rush

“Funder Perspective: Broadening Support for Arts and Technology” by Eleanor Savage

“Future World-building Depends on Artists and Collaborative Networks” by Kamal Sinclair

“Where Is the Public Discourse Around Art and Technology?” by Hrag Vartanian

“A Call-to-Action in STEAM Education” by S. Craig Watkins

Progress Through Creativity

This year’s Cannes Lions Festival of Creativity, celebrating the best “in the business of creativity,” begins today and runs virtually all week. The launch films for the festival, variations of the same script narrated by various creatives, were an additional shot of creative caffeine to get me going this week.

The simple genius of a good graphic

In a talk that's part history lesson, part love letter to graphics, information designer Tommy McCall traces the centuries-long evolution of charts and diagrams -- and shows how complex data can be sculpted into beautiful shapes. "Graphics that help us think faster, or see a book's worth of information on a single page, are the key to unlocking new discoveries," McCall says.

In a talk that's part history lesson, part love letter to graphics, information designer Tommy McCall traces the centuries-long evolution of charts and diagrams -- and shows how complex data can be sculpted into beautiful shapes. "Graphics that help us think faster, or see a book's worth of information on a single page, are the key to unlocking new discoveries," McCall says.

Two kinds of marketing

Seth Godin: 

There’s the kind that no one can possibly like. The popups, popunders, high-pressure, track-your-private-data, scammy, spammy, interruptive, overpriced, overhyped, under-designed selfish nonsense that some people engage in.

And then there’s the kind that inspires us, delights us and brings us something we truly want.

We call them both marketing, but they couldn’t be more different.