The Genius of Design

"Elegant history of design" --The Daily Telegraph (U.K.) 
"Fascinating" --The Times (U.K.) 
"Brilliant, insightful" --The Guardian (U.K.)

BBC documentary explores the creativity behind everyday design.

For industrial designers, the world is never enough. They give shape and texture to the world to make it livable--indeed, beautiful--for the rest of us. This fascinating five-part documentary examines the art and science of design and the stuff it shapes, from computer chips to cityscapes and everything in between. See the evolution from artisans’ workshops to industrial mass production, and the profound changes it has wrought in our economy, society, and environment. Meet historians, critics, and legendary contemporary designers, including Dieter Rams (Braun electronics), J Mays (Ford), and Jonathan Ive (Apple), who reveal the thinking behind iconic products such as the VW Beetle, the Eames chair, and the computer desktop. Along the way, discover how design has influenced even the outcome of war.

Fun, fast paced, and always informative, this in-depth series celebrates a discipline that drives our economy and our culture. 

Genius of Design
By Genius of Design

Included in Design

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.