The Week's Links: May 1, 2015

/

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

  • Lake Michigan is So Clear Right Now its Shipwrecks Are Visible From the Air http://owl.li/MeJ8T
  • 400 years after his death, Shakespeare's sonnets live on in your smartphone http://owl.li/MfqUp
  • Baudelaire, Balzac, Dumas, Delacroix & Hugo Get a Little Baked at Their Hash Club (1844-1849) owl.li/MfqS1
  • 7 Lessons in Storytelling, From Novelist, Screenwriter, And Filmmaker (Don't Call Him a Director) Alex Garland owl.li/MmarH
  • This journey was nearly 4 billion miles — and took 10 years owl.li/Mf334
  • How To Read The Mind Of A Supreme Court Justice, using algorithms owl.li/MeIzi
  • ◉ Working Podcast: The “How Does Stephen Colbert Work?” Edition owl.li/MaJVm
  • How The NY Times Is Sparking the VR Journalism Revolution owl.li/Medzm
  • Why can’t we read anymore? owl.li/MefGB
  • Location Is Your Most Critical Data, and Everyone's Watching owl.li/Mbv75
  • Could your brain repair itself? owl.li/MeewG
  • When Google is your librarian and Starbucks your WiFi, do we still need public libraries? owl.li/Mbkf1
  • What It Takes To Change Your Brain's Patterns After Age 25 owl.li/Mee3k
  • The Untold Story of Silk Road owl.li/MeIMj
  • The Rise and Fall of the Hotel Mini-Bar owl.li/MedJM
  • Terrifying 1906 Illustrations of H. G. Wells’ ‘The War of the Worlds’ owl.li/Mba9N
  • ◉ Walter Mischel, The Marshallow Test, and Self-Control owl.li/MaJCC
  • A Hiker Filming a Scenic Vista in Chile Captures the Moment Chile’s Calbuco Volcano Erupts owl.li/M8yrc
  • Turning Shakespeare's sonnets into short films owl.li/M8y7w
  • 6 of the Most Essential but Underused Camera Features owl.li/M8ynN
  • ◉ The School of Life: Nigella Lawson on Food and Philosophy - smartercreativity.com/blog/2015/4/29…
  • Art exhibit lets vision-impaired visitors touch masterpieces at Madrid museum owl.li/M8y0e
  • The Oldest Known Footage of London (1890-1920) Shows the City's Great Landmarks owl.li/M8yhe
  • Fascinating Photos Take You Behind the Scenes of Hubble owl.li/M5gYi
  • Content in Context is King by Derek Featherstone – An Event Apart Video owl.li/M8yf5
  • Martin Scorsese Introduces Filmmaker Hong Sangsoo, "The Woody Allen of Korea" owl.li/M8ycz
  • 14 design podcasts to put in your ears owl.li/M50Ig
  • Silence in the Workplace owl.li/M50oO
  • ◉ Jordan "DJ Earworm" Roseman: Music from the Crowd owl.li/MaJt5
  • Inside the Hellscape Where Our Computers Go to Die owl.li/M2cLe
  • This Month in Typography — I Love Typography owl.li/M508c
  • ◉ All In a Word: 100 Delightful Excursions into the Uses and Abuses of Words - smartercreativity.com/recommendation…
  • 101 Amazing Facts Everyone Should Know owl.li/M2cmL
  • Inside the world’s best kindergarten owl.li/M4JEE
  • The FBI faked an entire field of forensic science. owl.li/M2bJl
  • The History of Emojis, or Why That Brand Just Winked at You owl.li/M50XN
  • Experience: I am Big Bird owl.li/M4DOr
  • San Francisco Symphony Targets Younger Fans with Nightclub Events owl.li/M4DHt
  • A Brief History of the Ways Companies Compete owl.li/M1ZvM
  • ◉ Steven Pinker On Bad And Good Writing owl.li/MaJe2
  • Inside the surprisingly dark world of Rube Goldberg machines owl.li/M1YCR
  • Homeless Millennials Are Transforming Hobo Culture owl.li/LYSJp
  • If You’re Not Learning Something New, It’s Time to Move On owl.li/M1W54
  • ◉ Where the Suckers Moon: The Life and Death of an Advertising Campaign - smartercreativity.com/recommendation…
  • Janet Collins: The 1st black prima ballerina at the Metropolitan Opera owl.li/LYSoT
  • Tesla Isn't an Automaker. It's a Battery Company owl.li/M1wdB
  • The Creativity Top 5: The Best Brand Ideas of the Week owl.li/MbuVf
  • ◉ On digital luxury and digital intimacy, Jony Ive and Marc Newson with Suzy Menkes - smartercreativity.com/blog/2015/4/27…
  • A Ballet Dancer, Offstage, With a Camera owl.li/LYS0X
  • The Best Teams Act Like Musicians owl.li/M24Kw
  • Unforgettable Hubble Space Telescope Photos owl.li/M1mjt
  • The Unbelievable Power of Amazon Web Services, it runs Netflix, Instagram, and thousands of other services owl.li/M1g9s
  • Love Your Company. owl.li/LYh4t
  • Want To See A Sliver Of What Google Knows About You? owl.li/LYf4r
  • How Aperture, Shutter Speed, and ISO Affect Pictures Shown in a Chart owl.li/LVIx1
  • How Legendary Illustrator Maira Kalman Stays Creative owl.li/LY22J
  • Kermit the Frog Has a Real Life Long-Lost Brother owl.li/LVEwS
  • WIRED's Next List for 2015 owl.li/LVJQ8
  • The Big Question: Why Does Hair Grow in Some Places But Not Others? owl.li/LVDFi
  • Chimpanzees granted 'legal persons' status to defend their rights in court owl.li/LVJtS
  • Best American Poetry Books of the 2010s owl.li/LYQE6
  • A whole lot of ick: Darth Vader Mask Made of Bugs Is Terrifying and Gorgeous owl.li/LVIF2
  • Dear Data: Two women who switched continents get to know each other through the data they draw owl.li/LV9es
  • Habits Are Decisions You Only Need to Make Once owl.li/LV8ZI
  • Nice Downtowns: How Did They Get That Way? owl.li/LV130
  • I Visited the Tate Museum (in Minecraft) owl.li/LV3Kp
  • What 'Food Porn' Does to the Brain. What's the psychological appeal of looking at food that can't be tasted? owl.li/LV0TR
  • 11 images that capture the incredible vastness of space owl.li/LV3p0
  • The science behind how our brains process movies  owl.li/LUXPo
  • The Big Question: Why Does Hair Grow in Some Places But Not Others? owl.li/LVDiw
  • Surely you can’t be serious: An oral history of Airplane! owl.li/LV2zO
  • How Do Trees Know When It's Spring? A Horticulturalist Explains The Science Behind Seasonal Blooming. owl.li/LV1cT
  • Typewolf → A Comprehensive Guide to Smart Quotes, Dashes & Other Typographic Characters owl.li/LURbT
  • ◉ The Alarming New Research on Perfectionism owl.li/LVBFj
  • Amazing Software Turns Paper Into Computers owl.li/LUQQI
  • Love this tumblr: Library of Type Specimens owl.li/LUvK2
  • Instagram Becomes A Choose-Your-Own Adventure For The Toronto Silent Film Festival owl.li/LUNuK
  • Dutch Homes Get Free Heating If They Agree To Host A Computer Server owl.li/LSmiB
  • Mobilegeddon Checklist: How To Prepare For This Week's Google Mobile Friendly Update owl.li/LUMe0
  • The Future Of Museums Is Reaching Way Beyond Their Walls owl.li/LSme3
  • The state of storytelling in the internet age owl.li/LUSit
  • Astronomers discover largest known structure in the universe is ... a big hole owl.li/LULK7
  • 8 Habits of Curious People owl.li/LUJta
/ /

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links: April 24, 2015

/

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

  • The Future Of Museums Is Reaching Way Beyond Their Walls owl.li/LSme3
  • The state of storytelling in the internet age owl.li/LUSit
  • Astronomers discover largest known structure in the universe is ... a big hole owl.li/LULK7
  • 8 Habits of Curious People owl.li/LUJta
  • DARPA's Plan X Is a Crazy Sci-Fi Way to Visualize Computer Networks owl.li/LSloy
  • What links the global Internet? Wires inside tubes no bigger than a garden hose. owl.li/LShur
  • ◉ Google And The Right To Be Forgotten owl.li/LVBzn
  • Inside the Elegant, Mesmerizing Subculture of Card Juggling owl.li/LS8gG
  • Erik Spiekermann: a master class in type owl.li/LSdf3
  • As Moore’s law turns 50, what does the future hold for the transistor? owl.li/LS896
  • The Redesign of the Design Process owl.li/LSd5H
  • Richard Dawkins: Why the universe seems so strange owl.li/LRZPM
  • The Surprisingly Complex Design of the Ziploc Bag owl.li/LS8Wz
  • Timeline.com: Where Did The Marathon Come From? owl.li/LSm8A
  • Video of one of the fastest animals- Sheila Patek: The shrimp with a kick! owl.li/LS8xZ
  • Library of Congress Launches New Online Poetry Archive, Featuring 75 Years of Classic Poetry Readings owl.li/LRZJn
  • ◉ A Rare Look at Design Genius Jony Ive: The Man Behind the Apple Watch owl.li/LVBsM
  • Don’t Be “Nice.” Be Instrumental. owl.li/LRIUQ
  • Dearth of Tutu-Makers Puts Ballet in Crisis owl.li/LRHlv
  • Einstein’s brain theft: Why are we so obsessed with famous dead bodies? owl.li/LRI04
  • TED Playlist: The creative spark owl.li/LREz0
  • Meryl Streep Funds Lab for Women Screenwriters Over 40 owl.li/LRHRO
  • See Europe on Instagram from the comfort of your smartphone owl.li/LRDZK
  • Study Shows That Dogs Bond With Their Humans Through Oxytocin-Increasing Eye Contact owl.li/LRZMz
  • How Barry Louis Polisar became the king of kids’ music owl.li/LRHHP
  • Why We Need a Human 'Intention Genome' owl.li/LRHtJ
  • How the Internet Makes You Think You’re Smart owl.li/LRDp1
  • ◉ Watch 128 Years Of Coca-Cola’s History In 2 Minutes owl.li/LVBj5
  • Five Things The Gulf Oil Spill Has Taught Us About the Ocean owl.li/LRC3c
  • Joshua Prince-Ramus: Behind the design of Seattle's library owl.li/LNyyh
  • Make your own Star Wars BB-8 rolling ball droid owl.li/LRBRU
  • A Creative Instagram Account That Requires You To See The Bigger Pictures owl.li/LMGlJ
  • Netflix is planning 320 hours of original programming in 2015. That's about three times what it offered last year. owl.li/LRytX
  • The 'Star Wars' BB-8 droid: How does it work in real life? owl.li/LMGfi
  • Hey, Google! Check Out This Column on Headlines owl.li/LRsV6
  • Kids As Young As 5 Know When It's Nicer to Lie owl.li/LRDv5
  • Norway is the first country to switch off FM, in 2017 owl.li/LRo2N
  • A Beautiful Vision Of An American High-Speed Rail Map owl.li/LMFUt
  • How Star Wars Borrowed From Akira Kurosawa’s Great Samurai Films owl.li/LMFM4
  • Levitating Train Breaks Speed Record in Japan owl.li/LLZRb
  • Yoda? Is It Thou? Figure In 14th-Century Manuscript Looks Familiar owl.li/LM04I
  • What Is a Robot, Anyway? owl.li/LLQXE
  • It’s Healthy to Let Your Mind Wander owl.li/LM02j
  • Vincent Laforet's Aerial Shots Of Trains Look Like Abstract Art owl.li/LLQIX
  • The First Color Image of Pluto 2.9 Billion Miles from Earth Is Here owl.li/LLZXs
  • 10 New York City Landmarks That Were Almost Torn Down owl.li/LMFWW
  • 29 vintage photos from 110 years of the New York subway owl.li/LLZVa
  • The New York Times Invents A Conference Table That Takes Notes For You owl.li/LLQAW
  • Famous ads created by women of the 'Mad Men' era owl.li/LLPwo
  • Yes, I Found Einstein’s Brain owl.li/LLO3I
  • 5 Lessons on Being Wrong owl.li/LLPr4
  • Martin Scorsese Makes a List of 85 Films Every Aspiring Filmmaker Needs to See owl.li/LLuRz
  • Real Success Starts with Real Expectations owl.li/LLP29
  • New research finds a particular type of brain stimulation can increase creativity. owl.li/LLtvr
  • The Best Routines Are Reduced & Reiterated owl.li/LLOTM
  • 3 Ways Embracing Curiosity Can Change Your Life owl.li/LLQG4
  • Nurture Creativity with Silence owl.li/LLOQw
  • A Supercut of All the Close-Up Shots From the Sci-Fi Action Film ‘The Matrix’ owl.li/LIM2m
  • Hear Ursula K. Le Guin's Pioneering Sci-Fi Novel, The Left Hand of Darkness, as a BBC Radio Play owl.li/LILZn
  • Is Now the Bluest Time in Art? owl.li/LFfCi
  • ▶ Finding The Speed Of Light With Peeps owl.li/LILXd
  • What fuels Saturn's superstorms? New theory explains 'great white spots' owl.li/LFfkJ
  • ▶ How to spot a counterfeit bill - Tien Nguyen owl.li/LILVS
  • And Then There Was One, amazing images of nail houses owl.li/LFcaK
  • Inside Abbey Road, an amazing new website project from Google. Get your headphones ready.  owl.li/LFhhZ
  • ▶ What's the difference between accuracy and precision? - Matt Anticole owl.li/LIM3U
  • 4 Tips For Slowing Down, From Daniel Handler And Maira Kalman owl.li/LFh8g
  • The Never-Ending Job of Painting the Golden Gate Bridge owl.li/LFbHF
  • Seveneves by Neal Stephenson owl.li/LF56i
  • It's coffee time, in space: The Space Station Gets A Coffee Bar owl.li/LEoWo
  • The Insane Story of the Guy Who Killed the Guy Who Killed Lincoln owl.li/LF4Sk
  • Making Stories in a Digital World owl.li/LEoP0
  • Neuroscientist Shaves Head for Neuroanatomy owl.li/LF4Nb
  • Exploring the Creepiest, Craziest Abandoned Spaces of NYC owl.li/LBZDc
  • What the Newspapers Said When Lincoln Was Killed owl.li/LEwe7
  • Centuries of Italian History Are Unearthed in Quest to Fix Toilet- NYTimes.comowl.li/LEp4m
  • ◉ What Is Art For? owl.li/Lxr7c
/ /

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links: April 17, 2015

/

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

  • Neuroscientist Shaves Head for Neuroanatomy owl.li/LF4Nb
  • Exploring the Creepiest, Craziest Abandoned Spaces of NYC owl.li/LBZDc
  • What the Newspapers Said When Lincoln Was Killed owl.li/LEwe7
  • Centuries of Italian History Are Unearthed in Quest to Fix Toilet- NYTimes.com owl.li/LEp4m
  • ◉ What Is Art For? owl.li/Lxr7c
  • White House CTO: Government Needs Tech Industry to Show Up owl.li/LBXB9
  • ◉ How Do You Move A Picasso? owl.li/LxqIh
  • Take A Reverse Tour Of The Global Gadget Supply Chain With These Stunning Photos owl.li/LAJ4G
  • Why Is It So Difficult to Land a Rocket? owl.li/LBXwI
  • LA's Proposed Parking Signs Are Brilliantly Simple owl.li/Lyr6I
  • Amazing stunt: Hyundai Sends a Girl's Message of Love to Her Astronaut Dad Watching From Space owl.li/LBKIT
  • Infographic: Millennial, Gen X and Baby Boomer Device Preferences owl.li/Ly7nH
  • How Pixar Solves Problems From The Inside Out owl.li/LBXWe
  • Solar eclipse: Fisheye view. owl.li/LBoyf
  • Researcher Solves Puzzle of Cracks in Mid-Century paintings owl.li/LBbTV
  • Peek Inside The Unfinished Underworld Of New York's Subway owl.li/Lxs3r
  • ◉ Marc Newson On Designing Watches owl.li/LxqAt
  • A Periodic Table Of Elements That The World Is Running Out Of owl.li/LxiEP
  • Here’s how we can reinvent the classroom for the digital age- The Washington Post owl.li/LxmIF
  • The science of what grabs us owl.li/LvRzU
  • We’re another small step closer to finding new Earth-like planets owl.li/LEIYP
  • Boldly Textured 3D Animal Illustrations by Maxim Shkret owl.li/Lxjnz
  • Why I taught myself 20 languages — and what I learned about myself in the process owl.li/LxEvK
  • How Artists And Designers Turned The Coca-Cola Bottle Into An American Icon owl.li/LojLq
  • Think your email's private? Think again owl.li/LxjhX
  • 50 Great Genre-Bending Books Everyone Should Read owl.li/Lxj8E
  • Top 10 Young Composers Who Are Redefining Classical Music owl.li/Lmoe1
  • The 'Netflix for Books' Just Invaded Amazon's Turf owl.li/LmnTI
  • ◉ Mac Barnett: Why a good book is a secret door owl.li/LxpXd
  • Apple Watch and the induced demand of communication- from the great Kottke.org owl.li/Lmjjc
  • 5 talks for the restart of the most powerful particle accelerator ever owl.li/LmnPQ
  • How Google Pulled Off Its Ingenious Pac-Man Maps owl.li/Lm7HT
  • Rethinking the Pixel: It’s All Relative Now owl.li/LmnMf
  • ◉ Michael Bierut: Finding Your Voice - smartercreativity.com/blog/2015/4/14…
  • 20 Great Writers on Motivating Yourself To Write, No Matter What owl.li/LjZHx
  • Billie Holiday: A Singer Beyond Our Understanding owl.li/Lmohe
  • The Moon Was Formed in a Smashup Between Earth and a Near Twin owl.li/Lmnor
  • The Burn of Wasabi May Lead to New Pain Meds owl.li/Lmnkq
  • Uncovering the face value of beards owl.li/LgVQM
  • 20 Buildings That Show the Future of Architecture owl.li/LgVLt
  • ◉ Is Technology Making Us Better Storytellers? owl.li/Lxpmw
  • An Adorable Illustrated Tribute to Wes Anderson’s Quirky Characters owl.li/Lgvys
  • From Homer To J.K. Rowling: The World's Greatest Storytellers, Visualized owl.li/LgVJK
  • The Creativity Top 5: The Best Brand Ideas of the Week owl.li/LyxPn
  • Neil DeGrasse Tyson's Genius Plan To Make Science A Hit On Late-Night TV owl.li/LfNks
  • Water always wins: Nasa's Curiosity rover finds water below surface of Mars owl.li/LyoLB
  • The 20 Best-Selling Albums in History owl.li/LgVBs
  • ◉ Paula Scher's Productivity Trick - smartercreativity.com/blog/2015/4/13…
  • A round of applause for well-rounded type talent – Part 1 owl.li/LfnaZ
  • New Dwarf Dragons Have Been Found in the Andes owl.li/LgVt2
  • Why You Are Most Likely To Get Hired On A Tuesday owl.li/Lj50A
  • Discover the Life & Work of Stanley Kubrick in a Sweeping Three-Hour Video Essay owl.li/LgVqe
  • Gridset: Responsive Report 2014. A look at responsive design owl.li/LfmST
  • Why Client-Killed Design Projects Are a Blessing in Disguise owl.li/LfmHN
  • 50 Photos Of Actors Behind The Scenes That Will Change How You See Their Movies Forever owl.li/Lea6P
  • What Is "Design Fixation," And How Can You Stop It? owl.li/LfmAK
  • How Do You Make Other People Feel? owl.li/Lea4y
  • Your Definition of “Organized” is Holding You Back owl.li/LfmkN
  • A rare LHC tour—avoiding radiation to see scientific history up close owl.li/Le9D5
  • The Parts of the U.S. Where Nobody Lives owl.li/Lead9
  • What 100 Years of American Menu Designs Reveal About U.S. History owl.li/Lfn2F
  • Anthony Bourdain How to Travel owl.li/Leabw
  • I Followed My Stolen iPhone Across The World, Became A Celebrity In China, And Found A Friend For Life owl.li/LdPt7
  • The future of loneliness owl.li/LdPpa
  • What Spending a Year in Space Does to Your Mind owl.li/LdOxx
  • Timeline.com: Ramen! A Humble Noodle’s Path to Global Domination owl.li/LdPdN
  • The Fast And The Furious Would Be Nothing If Vin Diesel Weren’t A Huge Nerd owl.li/LdLv7
  • Dave Isay: Everyone around you has a story the world needs to hear owl.li/LdP5x
  • Can you guess someone’s political party based on their name? And other psych quizzes owl.li/Ldvp1
  • The Crossroads of Should and Must owl.li/LdOZE
  • Relearning the Art of Asking Questions owl.li/LdPBM
  • 'Pacer,' The First Hyperlapse Ever Made owl.li/LdOHY
  • iPhone Killer: The Secret History of the Apple Watch- WIRED owl.li/LcWnL
  • Rudder Is A Navigation App With A Twist: It Always Leads You Down The Most Brightly Lit Route owl.li/LcWf6
  • ◉ The Australian Ballet: A Year of Beauty owl.li/LflWy
  • The World's Top 10 Most Innovative Companies Of 2015 In The Internet Of Things owl.li/LcTDK
  • The Winnipeg Free Press is launching a paywall that lets readers pay by the article owl.li/LcTUP
  • Type designer Akira Kobayashi: "Letters Do Not Stand By Themselves" owl.li/LcTb3
  • Inside Condé Nast’s video deals owl.li/LcTRx
  • A Complete Guide to the Lenses Used by Stanley Kubrick owl.li/Lb0k0
  • Sherlock Holmes Movies: The Most Underrated owl.li/LcTLY
  • This Just In: Behind the News Alert - NYTimes.com owl.li/LcWBa
  • 6 Buildings That Are Redefining The Library owl.li/LcTFT
/ /

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links: April 10, 2015

/

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

/ /

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links: April 3, 2015

/

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

/ /

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.