How much is 'smarter' worth?

Seth Godin

Smarter about the process, about the effects, about planning. Smarter about leadership, about management, about measurement.

How much is smarter worth?

In my experience, smarter is almost always a bargain, something you can buy for a lot less than it's worth.

 

Teaching robots right from wrong

The cover story on The Economist 1843. "Artificial intelligence is outperforming the human sort in a growing range of fields – but how do we make sure it behaves morally? Simon Parkin meets the men trying to teach ethics to computers":

In 2017, this is an urgent question. Self-driving cars have clocked up millions of miles on our roads while making autonomous decisions that might affect the safety of other human road-users. Roboticists in Japan, Europe and the United States are developing service robots to provide care for the elderly and disabled. One such robot carer, which was launched in 2015 and dubbed Robear (it sports the face of a polar-bear cub), is strong enough to lift frail patients from their beds; if it can do that, it can also, conceivably, crush them. Since 2000 the US Army has deployed thousands of robots equipped with machineguns, each one able to locate targets and aim at them without the need for human involvement (they are not, however, permitted to pull the trigger unsupervised).
Public figures have also stoked the sense of dread surrounding the idea of autonomous machines. Elon Musk, a tech entrepreneur, claimed that artificial intelligence is the greatest existential threat to mankind. Last summer the White House commissioned four workshops for experts to discuss this moral dimension to robotics. As Rosalind Picard, director of the Affective Computing Group at MIT puts it: “The greater the freedom of a machine, the more it will need moral standards.”

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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So You Think You're Creative?

Studio 360 revisits an episode that explores the source of creativity

We're always talking about creativity, but what do we mean? Can we find creativity, can we measure it, can we encourage it? Kurt talks with Gary Marcus, a psychology professor about what science tells us about creativity. A researcher puts jazz musicians into an fMRI machine and has them improvise; an intrepid reporter gets her creativity tested and scored; and a little girl introduces us to her imaginary friends (all of them).
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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The 4 Steps to Getting an Idea

From "Everything is a Remix" Kirby Ferguson

Ideas are mysterious things because they're produced by the subconscious. Nonetheless, there is a technique we can consciously employ that will help the subconscious do its work. Episode #1 of The Remix Method, my new series about using remix techniques to do creative work.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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