Procrastination

From The School of Life: procrastination, it isn't really to do with laziness. It's to do with fear.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A New Theory of Distraction

Joshua Rothman  ponders distraction in The New Yorker

The way we talk about distraction has always been a little self-serving—we say, in the passive voice, that we’re “distracted by” the Internet or our cats, and this makes us seem like the victims of our own decisions. But [German sociologist Georg] Crawford shows that this way of talking mischaracterizes the whole phenomenon. It’s not just that we choose our own distractions; it’s that the pleasure we get from being distracted is the pleasure of taking action and being free. There’s a glee that comes from making choices, a contentment that settles after we’ve asserted our autonomy. When you write an essay in Microsoft Word while watching, in another window, an episode of “American Ninja Warrior”—trust me, you can do this—you’re declaring your independence from the drudgery of work. When you’re waiting to cross the street and reach to check your e-mail, you’re pushing back against the indignity of being made to wait. Distraction is appealing precisely because it’s active and rebellious.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Rabbit Hole

Kathryn Schulz in The New Yorker exploring the evolution of the phrase rabbit hole: 

How did “rabbit hole,” which started its figurative life as a conduit to a fantastical land, evolve into a metaphor for extreme distraction? One obvious culprit is the Internet, which has altered to an indescribable degree the ways that we distract ourselves. Twenty years ago, you could browse for hours in a library or museum, spend Saturday night at the movies and Sunday at the mall, kill an afternoon at the local video arcade or an evening at its X-rated analogue—but you couldn’t do those things every day, let alone all day and night. Moreover, content-wise, you couldn’t leapfrog very far or very fast from wherever you started, and there was a limit to the depth and nichiness of what you were likely to find; back then, we had not yet paved the road between, say, Dorothy Hamill and a comprehensive list of Beaux-Arts structures in Manhattan, nor archived for the convenience of humankind ten thousand photographs of fingernail art. Then came the Internet, which operates twenty-four hours a day, boasts a trillion-plus pages, and breeds rabbit holes the way rabbits breed rabbits.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What Hollywood Can Teach Us About the Future of Work

Planet Money's Adam Davidson uses Hollywood as an example to demonstrate how the future of work will be project based, in The New York Times

Our economy is in the midst of a grand shift toward the Hollywood model. More of us will see our working lives structured around short-­term, project-­based teams rather than long-­term, open­-ended jobs. There are many reasons this change is happening right now, but perhaps the best way to understand it is that we have reached the end of a hundred-­year fluke, an odd moment in economic history that was dominated by big businesses offering essentially identical products. Competition came largely by focusing on the cost side, through making production cheaper and more efficient; this process required businesses to invest tremendous amounts in physical capital — machines and factories — and then to populate those factories with workers who performed routine activities. Nonmanufacturing corporations followed a similar model: Think of all those office towers filled with clerical staff or accountants or lawyers. That system began to fray in the United States during the 1960s, first in manufacturing, with the economic rise of Germany and Japan. It was then ripped apart by Chinese competition during the 2000s. Enter the Hollywood model, which is far more adaptable. Each new team can be assembled based on the specific needs of that moment and with a limited financial commitment.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Acceptance of Change

From The School of Life, The Book of Life:

For most of human history, people haven’t believed that the world changes very much, or that change is ever very good. Stability and security have been the ideals. News used to spread slowly, technology hardly evolved, few people ever travelled and trades were handed down from generation to generation.
But today, all that has changed. Most people regard profound, widespread and frequent change as inescapable and a good thing too. Change is now strongly associated with progress. A dominant picture has evolved of what the properly modern person is supposed to be like: someone who not only accepts change but who seeks it out, embraces it, drives it. When Steve Jobs wanted to convince John Sculley, president of Pepsi-Cola, to become CEO of the (then) much smaller Apple – he is reported as having asked him: ‘Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?’
The word ‘change’, in that famous phrase, has a powerful resonance. To change the world, Jobs seemed to be implying, is the most important, most admirable and most worthwhile thing a person can do with their life. And yet, the logical question – why is this change meant to be so important – does not get much of a look in.

 

 

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.