What Is Art For?

The School of Life has started a series of fantastic short videos exploring many thought provoking themes, including this exploration of what is art for? 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Maya Angelou's Wisdom Applied To Creativity

 

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

 

For the past few days that quote by Maya Angelou keeps popping up everywhere. In blog posts, TED talks, marketing books, student design work, branding podcasts, everywhere, because it reveals a simple truth, it is all about how you made them feel.  

Anxiety

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Alain de Botton's Healing Arts

Modern day philosopher, and one of my favorite writers, Alain de Botton, in The New Yorker discussing how museums could re-position their missions to be places were people experience art as therapy:

Somnolent visitors drifted from painting to painting. Faces registered pleasure, but also weariness. People stepped through the familiar choreography of the art museum: lean in to look for explanatory wall text; when you don’t find it, elegantly shift your lean toward the painting to scrutinize some arbitrary detail. We paused in front of Gainsborough’s portrait of Mrs. Peter William Baker, an aristocratic beauty in a golden dress. People walked up, looked, and then walked away. “These very nice people have taken immense trouble,” de Botton said. “They’ve come to New York, they’ve come to the Frick. It’s clear that we’re in a place of great value: this Gainsborough is worth maybe twenty million dollars. And, yet, it’s done nothing for any of these visitors, and spends ninety-eight per cent of its life ignored.” De Botton is soft-spoken, with an open, sensitive face; his lips, lifted at the corners, hinted at ironic self-awareness—wasn’t it silly to get upset about other people’s museum-going?—but his eyes suggested alarm, even outrage. “People think there is no problem with art museums,” he said. “But there is.”

 

In “Art as Therapy,” de Botton argues that museums have taken a wrong turn. They should never have embraced as their guiding paradigm the discipline of art history; it’s led them to lose track of what actually makes art interesting. Most people, he thinks, care only a little about who commissioned what. When a visit to a museum succeeds, it usually isn’t because the visitor has learned facts about art but because she’s found one or two works that resonate in a private way. And, yet, museums do very little to foster these kinds of personal connections; if anything, they suggest that our approach to art should be impersonal and academic. “The claims I’m making for art,” de Botton said, “are simply the claims that we naturally make around music or around poetry. We’re much more relaxed around those art forms. We’re willing to ask, ‘How could this find a place in my heart?’ ” “Art as Therapy” is large, beautifully designed, and filled with images of paintings and sculptures alongside explanations of how those artworks might be approached in a more personally helpful, therapeutic way. (De Botton co-wrote it with a longtime friend, the art historian John Armstrong. “John is very in sympathy with this approach,” he said, “even though his colleagues are not.”)

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Radiolab Live: Apocalyptical

The great Radiolab podcast puts on a show, recorded live on stage in Seattle.

Dinosaurs, death, and destruction -- a thought-provoking and laughter-inducing dance on the grave of our inevitable demise. 

Cataclysmic destruction. Surprising survival. Radiolab turns its gaze to the topic of endings, both blazingly fast and agonizingly slow, in its live show Apocalyptical. With their signature blend of storytelling, science, and music, hosts Jad Abumrad and Robert Krulwich romp through hundreds of millions of years of history to arrive at the end, again and again. Comedians Reggie Watts and Kurt Braunohler join the party, while musicians On Fillmore and Noveller create a cinematic live score before your eyes. 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.