Leonardo da Vinci's Resume

“Most Illustrious Lord, Having now sufficiently considered the specimens of all those who proclaim themselves skilled contrivers of instruments of war, and that the invention and operation of the said instruments are nothing different from those in common use: I shall endeavor, without prejudice to any one else, to explain myself to your Excellency, showing your Lordship my secret, and then offering them to your best pleasure and approbation to work with effect at opportune moments on all those things which, in part, shall be briefly noted below.

1. I have a sort of extremely light and strong bridges, adapted to be most easily carried, and with them you may pursue, and at any time flee from the enemy; and others, secure and indestructible by fire and battle, easy and convenient to lift and place. Also methods of burning and destroying those of the enemy.

2. I know how, when a place is besieged, to take the water out of the trenches, and make endless variety of bridges, and covered ways and ladders, and other machines pertaining to such expeditions.

3. If, by reason of the height of the banks, or the strength of the place and its position, it is impossible, when besieging a place, to avail oneself of the plan of bombardment, I have methods for destroying every rock or other fortress, even if it were founded on a rock, etc.

4. Again, I have kinds of mortars; most convenient and easy to carry; and with these I can fling small stones almost resembling a storm; and with the smoke of these cause great terror to the enemy, to his great detriment and confusion.

5. And if the fight should be at sea I have kinds of many machines most efficient for offense and defense; and vessels which will resist the attack of the largest guns and powder and fumes.

6. I have means by secret and tortuous mines and ways, made without noise, to reach a designated spot, even if it were needed to pass under a trench or a river.

7. I will make covered chariots, safe and unattackable, which, entering among the enemy with their artillery, there is no body of men so great but they would break them. And behind these, infantry could follow quite unhurt and without any hindrance.

8. In case of need I will make big guns, mortars, and light ordnance of fine and useful forms, out of the common type.

9. Where the operation of bombardment might fail, I would contrive catapults, mangonels, trabocchi, and other machines of marvellous efficacy and not in common use. And in short, according to the variety of cases, I can contrive various and endless means of offense and defense.

10. In times of peace I believe I can give perfect satisfaction and to the equal of any other in architecture and the composition of buildings public and private; and in guiding water from one place to another.

11. I can carry out sculpture in marble, bronze, or clay, and also I can do in painting whatever may be done, as well as any other, be he who he may.

Again, the bronze horse may be taken in hand, which is to be to the immortal glory and eternal honor of the prince your father of happy memory, and of the illustrious house of Sforza.

And if any of the above-named things seem to anyone to be impossible or not feasible, I am most ready to make the experiment in your park, or in whatever place may please your Excellency - to whom I comment myself with the utmost humility, etc.”

 

What a remarkable way to present his career.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Photoshop's 20th Anniversary Documentary

In this 18 minute documentary, the founders of Adobe Photoshop - John Knoll, Thomas Knoll, Russell Brown, and Steve Guttman - tell the story of how an amazing coincidence of circumstances, that came together at just the right time 20 years ago, spawned a cultural paradigm shift unparalleled in our lifetime.

It’s almost hard to believe the program is 20 years old. I remember using a very early version of it that had no layers, no history and each variation of an image had to be saved as a separate file. There are some surprising references to Macintosh, ILM, Pixar and James Cameron that relate to the birth of Photoshop.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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The Resume Remixed

In what ways are formats, standards and best practices getting in the way of your creative work?

I’ve been thinking a lot about that lately.

A couple of friends are working on a project that I encouraged them to pursue together. Every few weeks they share what they’ve created so far and I am always surprised. Even if they are executing something I suggested it is always delivered in a way that is completely different from what I imagined. Part of this process has been an ongoing conversation about formats, standards and why are things the way they are. 

This project has led to a lot of questions: at which point did the formats or the media used change the creative process? Did composers write symphonies because that is what the vision was or because that was the expected form the composition should take? CDs (remember those) held approximately 75 minutes of music, but did albums need to be 75 minutes long, or could they contain less music? In the digital age, what form would an album take? Can the album be reinvented? (One could argue that iTunes LP is the album reinvented, but that is exclusive to iTunes, what would the universal new shape of an album be?) Are plays creative works meant to be read or seen in production? Is the theater of the imagination better than an actual theater? What is a theater? What is a book? A magazine? What is a website? An advertisement? Is an open source environment better than a closed system? Is HTML5 better than Flash?

Restrictions can be very helpful to the creative process. Limitations often yield the best creative solutions because of the discipline they enforce. But I worry that over time we’ve conditioned our creative process to fit the things we know to be true making innovation evolutionary rather than truly visionary. Having true visions devoid of formatting restrictions has become something we are not trained to do. 

It is exciting to be at the threshold of so much change in media and technology. This is a perfect opportunity to not only create smart work, but to also take the time to question the forms the work will inhabit. 

As someone that is currently looking for interesting projects and collaborators I am always asked to submit my resume first. The resume becomes the summary of my career as well as a billboard for my personal brand. The resume is the one thing that determines whether the conversation stops or continues, but there is no way that it could present the full picture. And so, all this thinking about formats, and inspired by remix/mash-up culture I decided to do an experiment. 

I created an EP for my resume. I developed the Antonio Ortiz Resume EP 2010, an interactive PDF which includes my original resume and nine remixes and an EP exclusive. I experimented with content and with format to present a more complete picture of my career and how I work. I’ve already thought of additional remixes to create in the future and have asked some friends to be guest remixers and create their versions of my resume while I return the favor. 



Download the EP PDF here. Please take a look, see what you think. Feel free to share with anyone you think would enjoy it or find it interesting. What other remixes would you suggest? Would you remix your resume? Your personal brand? Would you allow others to do so? 

And if you, or anyone you know, would enjoy collaborating with me, please let me know. 

In what ways are formats, standards and best practices getting in the way of your creative work? 

And what are you doing about it?

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Google Liquid Galaxy Live Demo At TED

 

At this rate there will be a demo of the Google Holodeck at a TED in the near future.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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