The Week's Links: April 29, 2016

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

◉ Permalink

How Food Became Pop Culture

Mario Batali in Lucky Peach:

Suddenly, going out to an interesting meal became as significant a piece of entertainment in northern California as going to the opera. Food came to the forefront of culture and people talked about it and enjoyed it. Then Wolfgang Puck stormed in and made it very hip to go out to dinner in Los Angeles—not just to eat but to be seen. Suddenly, the nexus of society moved from the inner circle at the opera house to the five cool tables at Spago. It was important for the rich and baronial to be in the rich and baronial spot or they would be mocked by their peers.

And then the Food Network came along with guys like Emeril {2}. That’s when, all of a sudden, a lot of voices and personalities came out. There were some that were very successful and there were some that weren’t. There are hundreds of shows that I could list where there was someone on TV for a little while, and then they were gone. But what happened when these chefs started appearing on TV is that people would have a favorite cook in the same way someone would have a favorite first baseman. Then they would go to those chefs’ restaurants and they learned that these different points of view were there. Mine happened to be kind of traditional basic Italian. Emeril’s was New Orleans and “Hey you, wake up, bam! I’m gonna show you how to impress your family, your chicks, whomever it is that you want to impress.”

 

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

◉ Permalink

Style Over Everything

99u:

From the earliest age, we’re taught to strive for perfection. We’re supposed to attend the best schools, get straight A’s, and win Olympic gold medals while we’re at it. To achieve this, we need to have impeccable grades, flawless technique, and unmatchable skills. Once in a while, our society makes a half-hearted attempt to say, “be who you are,” but it’s usually within the context of a winner’s story — someone who wasn’t pitch perfect on paper but still ended up on top anyway.

Talk to career artists and art directors, however, and they’ll tell you that the key to getting commissions and hired full-time isn’t artistic perfection — it’s artistic expression. Those that hire creative talent want, and pay handsomely for one-of-a-kind voices that shock, provoke, scream, joke, and wow — even if they are a little messy at times. Speaking in your own voice is the smartest thing you can do to distinguish yourself from the crowd. And let’s be honest, it’s much more fun. Someone can always come along and be a “better” artist than you, but no one can take away your style. It’s defensible, something you can lean back on regardless of trends and something you can sell that others can’t (one-of-a-kind = more valuable!).

There's nothing more boring than perfect. 

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

◉ Permalink

The Week's Links: April 22, 2016

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

◉ Permalink