New York Public Library Invites a Deep Digital Dive

The New York Times

NYPL Labs, started in 2011, has been known for experimental projects aimed at spurring users’ own tweaks and remixes. One scholar used its What’s on the Menu? project, which enlisted library users to transcribe its collection of 45,000 New York City restaurant menus, to create a new “data curation” of the collection. An engineer at Google has created a Google Cardboard application for its Stereogranimator, a program designed to mimic the proto-3-D effects of old-fashioned stereogram viewers.
Items from the digital collections have also found their way into projects like Urban Scratch-Off, a “map hack” that lets users scratch an aerial photograph of New York, lottery-ticket style, to reveal aerial shots of the city in 1924, and Mapping Cholera, which tracks an 1832 epidemic using geodata harvested from maps belonging to the library.

The new release will “reduce friction and make it even easier for people to get their hands on out-of-copyright material” owned by the library, Mr. Vershbow said.


Paola Antonelli: Rejection Is a Sign You’re Onto Something New

For more than 21 years, Paola Antonelli has been a curator at the Museum of Modern Art (MoMA) in New York City. Her career has been devoted to putting together provocative exhibits that spark new ways of thinking, and that often draws criticism. 

In this talk, Antonelli shares why failure and rejection are two feelings creative people should not only become familiar with, but should learn to embrace. “[Our work] can be weapons to really help people understand how to be better citizens,” she said. “But only if we will be allowed to do exhibitions that shock, disgust, and sometimes, even fail.”



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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The Hollywood Reporter's Director Oscar Roundtable

The year's most notable directors join for The Hollywood Reporter's Director Oscar Roundtable. The directors include Quentin Tarantino ('The Hateful Eight'), Tom Hooper ('The Danish Girl'), Alejandro G. Inarritu ('The Revenant'), Ridley Scott ('The Martian'), Danny Boyle ('Steve Jobs') and David O. Russell ('Joy').


The Fracking of Attention

Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions

So attention is personal – what we attend to defines our reality.
Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.
And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.
Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.
And to the attention we see to hack.