Robert Brunner: What All Great Design Companies Know

What’s the secret to becoming a legendary design company like Apple or BMW? In this 99U talk, designer Robert Brunner deconstructs his creative process revealing the stories behind products like Beats by Dre headphones and the Polaroid Cube.

First, he says, recognize that a brand belongs to your customers. ”You don’t own your brand. A brand isn’t a logo or packaging,” he says. “It’s a gut feeling. And when two people have the same gut feeling, you have a brand.” Secondly, most people view design as a part of the production chain, you get requirements in and out comes a product. But design is the chain, and for the best products it permeates every step. “It should be a topic of conversation constantly,” he says. “Thats how you make great stuff.”

Hit the Reset Button in Your Brain

Daniel J. Levitin on the benefits of monotasking and daydreaming, for The New York Times

If you want to be more productive and creative, and to have more energy, the science dictates that you should partition your day into project periods. Your social networking should be done during a designated time, not as constant interruptions to your day.
Email, too, should be done at designated times. An email that you know is sitting there, unread, may sap attentional resources as your brain keeps thinking about it, distracting you from what you’re doing. What might be in it? Who’s it from? Is it good news or bad news? It’s better to leave your email program off than to hear that constant ping and know that you’re ignoring messages.

Joi Ito: Want to innovate? Deploy or die.

"Remember before the internet?" asks Joi Ito. "Remember when people used to try to predict the future?" In this engaging talk, the head of the MIT Media Lab skips the future predictions and instead shares a new approach to creating in the moment: building quickly and improving constantly, without waiting for permission or for proof that you have the right idea. This kind of bottom-up innovation is seen in the most fascinating, futuristic projects emerging today, and it starts, he says, with being open and alert to what's going on around you right now. Don't be a futurist, he suggests: be a now-ist.