The Foley Artist sees a master sound designer at work on a fashion film. If you’ve ever wanted to see the chasm between the finished product and the extraordinary lengths taken to produce it, this short is for you.
Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions:
So attention is personal – what we attend to defines our reality.
Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.
And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.
Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.
And to the attention we see to hack.
If you ever feel vaguely guilty about the vast amounts of television you watch, might I suggest you cling to the findings of this study, published last week in Psychology of Aesthetics, Creativity, and the Arts. In it, the authors claim that watching high-quality television dramas — things like Mad Men or The West Wing — can increase your emotional intelligence. That is, watching good TV makes you more empathetic.