Worldbuilders let people who donated money to them vote on what I would read if they hit $600,000. They did reach that goal, and they voted. It was between Goodnight Moon, Fox in Socks, Where the Wild Things Are and Jabberwocky. Jabberwocky won. So I got up this morning and headed, sleep-bleary, out into the woods to record myself reciting it... You can donate to Worldbuilders at worldbuilders.org. And you should.
One oft overlooked aspect of filmmaking, whether it happens during production or post, is color. Sure, you grade your film to give it the look and feel you want, but how well are you utilizing color to tell your stories? Maybe we should refer to the storytelling masters at Pixar to find out how they put it to work in their narratives.
Deborah Morrison is the chambers distinguished professor of advertising at the University of Oregon’s School of Journalism and Communication. Recently, she wrote a piece for Co.Create in which she calls on advertising people to transcend the consumption cycle and train the full might of their creative firepower on what she calls the great and wicked issues of our day. You know the ones: Global warming. Hunger. Energy. Gun violence. Mass extinctions. Overpopulation.
As I write this, Dr. Morrison and nine advertising students are in Alaska studying climate change. They’re learning how to find the stories in the science—stories that most of us would never see, and not because they aren’t compelling. On the contrary, they’re beyond compelling, the stuff of nightmares without end. The stories are there all right, but they’re mute and colorless and shapeless, entombed beneath a mountain range of data. Not that there’s anything wrong with that. Data can do many things. It can prove theorems, send rockets to the stars and cure diseases of every stripe. What it can’t do is light a fire under the collective ass of society. Data can’t do that, but stories and ideas can.