How much is 'smarter' worth?

Seth Godin

Smarter about the process, about the effects, about planning. Smarter about leadership, about management, about measurement.

How much is smarter worth?

In my experience, smarter is almost always a bargain, something you can buy for a lot less than it's worth.

 

Indexers are the unsung heroes of the publishing world

Sam Leigh in The Guardian:

It would be a cliche to say that indexers are the unsung heroes of the publishing world. But unsung they generally are: no indexer usually expects or receives credit by name in books where everyone from the font designer to the snapper of the author photograph tends to get a solemn shout-out. And heroes they are, too: the index is, in any nonfiction book, more useful than almost anything else in the apparatus. It is a map of the text; a cunningly devised series of magical shortcuts that can in the good case save a scholar many hours of work, and in the bad one save a bookshop-browsing cabinet minister from having to buy a former colleague’s memoirs.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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What You Read Matters More Than You Might Think

Psychology Today

A study published in the International Journal of Business Administration in May, 2016, found that what students read in college directly effects the level of writing they achieve. In fact, researchers found that reading content and frequency may exert more significant impacts on students’ writing ability than writing instruction and writing frequency. Students who read academic journals, literary fiction, or general nonfiction wrote with greater syntactic sophistication (more complex sentences) than those who read genre fiction (mysteries, fantasy, or science fiction) or exclusively web-based aggregators like Reddit, Tumblr, and BuzzFeed. The highest scores went to those who read academic journals; the lowest scores went to those who relied solely on web-based content.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Now Computers Can Tell When You're Bored

Scientific American

Boredom manifests itself in more than yawns and glazed eyes. Subtle body cues called noninstrumental movements—squirming, scratching, shifting—also give away a person's mental state. Like teachers and other public speakers, machines can now also pick up on these telltale signs of restlessness. A new study reveals that when computer users tune in to on-screen material, their fidgeting lessens—and algorithms can use that information to discern attentiveness in real time.
To measure engagement, psychobiologist Harry Witchel of Brighton and Sussex Medical School in England and his colleagues outfitted 27 participants with motion-tracking markers that a computer's visual system could follow. The participants then read digital excerpts from a novel by Mark Haddon, The Curious Incident of the Dog in the Night-Time, and from the European Banking Authority's regulations. Based on motion in the head, torso and legs, the computer could tell when a person had mentally checked out. In fact, an analysis of the cumulative movements revealed that when people read from the novel, they fidgeted nearly 50 percent less than when reading the banking guidelines.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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