At PopTech 2013 Cognitive psychologist Scott Barry Kaufman unravels some of creativity’s mysterious origins with the help of brain scanning equipment. “Depending on what you are creating — the stimulus, the content — and what stage of the creative process you are in, different brain areas are recruited to help solve the task.”
Jones compares storytelling to the seven principles of magic, giving narrative newcomers and veterans alike a fresh way to think about the craft. Watch him give his talk — and perform a magic trick.
The infinitely curious, brilliant, and kind Adam Savage gave the closing benediction at Boing Boing: Ingenuity theatrical experience at a former Masonic Lodge in San Francisco on August 18. The co-host of Mythbusters, co-founder of Tested, and Boing Boing contributor inspired us with his personal story of becoming a maker and outlined ten ground rules for success.
Ben Chestnut is MailChimp's co-founder and CEO. After studying industrial design and physics at Georgia Institute of Technology and working as a designer for an mp3 website, Ben founded The Rocket Science Group in 2000. There, he built web apps—before they were even called web apps—for companies like BellSouth, CNN, Coca-Cola and The Arthritis Foundation. Within a year, Ben launched MailChimp, which grew alongside The Rocket Science Group. MailChimp was a hit, and he started focusing exclusively on it in 2005. Since then, MailChimp has grown from 9,000 users to more than 3,000,000. MailChimp makes it easy to design and send beautiful emails, manage your subscribers and track your campaign's performance. It takes powerful tools like segmentation, a/b testing and ROI tracking, and turns them into something anyone can use.
This presentation was recorded live at The Summit, hosted by The Youth Cartel on November 10 and 11, 2012.