You've probably seen this already making the rounds online. "This is a generic video" is far from it. What's brilliant about the video is that it was inspired by "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. A literary piece making fun of advertisement became a video that looks like it's making fun of ads but it's really an ad for a service for stock footage. So meta it's an Ouroboros.
An Unexpected Way to Experience a Night at the Ballet
Following the inaugural 2013 installation LES BALLETS DE FAILE, New York City Ballet is proud to collaborate with the French artist known as JR for the second annual Art Series.
Exhibiting freely in the streets of the world, JR catches the attention of people who are not typical museum visitors. His largest project to date, INSIDE OUT, was born in 2011 when JR won the TED prize and called for the creation of a global art project with the potential to change the world. Transforming messages of personal identity into public works of art, more than 172,000 people have taken part in nearly 8,600 locations around the world.
JR will share his Art Series installation during three special performance evenings — January 23, February 7, 13 — when every seat in the house is available for just $29. On these evenings, every audience member will receive a takeaway created specifically for this event.
Absolutely love this collaboration. More please. NYC Ballet should have a ballet with sets designed by JR.