Shantanu Starick: How I Went Two Years Without Spending Any Money

Creatives are rewarded for being specialized: a wedding photographer makes more money than a just a plain photographer. So why aren't the jack-of-all-trades rewarded? In this 99U talk, photographer Shantanu Starick shares how removing money out of the creative process led to a wider array of jobs and a much more fulfilling freelance career.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Paris / New York

My favorite kind of advertising, this one for British Airways. 

Paris & NY, like many large cities, have a lot in common ; transport, infrastructure, national monuments. I wanted to explore not only these comparisons but also the differences, in order to expose the beauty and individuality of each. What you cannot deny is the vibrancy and explosion of character each city has and I thought split-screen with timelapse would be a good way to help convey this.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Portugal Hyperlapse/Timelapse (Lisbon & Sesimbra)

Another gorgeous hyperlapse film, this one by Kirill Neiezhmakov. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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The Metaness Of "This Is A Generic Video"

You've probably seen this already making the rounds online. "This is a generic video" is far from it. What's brilliant about the video is that it was inspired by "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. A literary piece making fun of advertisement became a video that looks like it's making fun of ads but it's really an ad for a service for stock footage. So meta it's an Ouroboros.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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