Two kinds of marketing

Seth Godin

There’s the kind that no one can possibly like. The popups, popunders, high-pressure, track-your-private-data, scammy, spammy, interruptive, overpriced, overhyped, under-designed selfish nonsense that some people engage in.

And then there’s the kind that inspires us, delights us and brings us something we truly want.

We call them both marketing, but they couldn’t be more different.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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3 Minutes Of Branding Advice By Brian Collins

Master Designer Brian Collins shares the 3 things you need to know about branding: Familiarity, Surprise and Context.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Netflix's Todd Yellin: Create a Culture of Iconoclasts

As VP of Product for Netflix and self-proclaimed “enabler of iconoclasts”, Todd Yellin leads the team that helps millions of people find something great to watch. In this 99u talk, Yellin explains his unique approach to leadership, which includes:

  • Why leaders should never say never
  • How to empower your team to make decisions (and mistakes)
  • Why a simple hand-raise is fundamental to the diversity of voices and ideas at Netflix
  • Plus, what we can learn from Titus Andromedon, Michael Scott, and Paul Blart Mall Cop

How much is 'smarter' worth?

Seth Godin

Smarter about the process, about the effects, about planning. Smarter about leadership, about management, about measurement.

How much is smarter worth?

In my experience, smarter is almost always a bargain, something you can buy for a lot less than it's worth.