Anil Dash, co-founder of ThinkUp, in this 99u talk explained how even the smallest details of our work shape not only our businesses, but the culture around us. This presents us with a unique opportunity, as he said, “When we say ‘somebody ought to do something,’ here’s a chance for us to show our values.”
Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions:
So attention is personal – what we attend to defines our reality.
Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.
And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.
Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.
And to the attention we see to hack.
After graduating from Yale, Casey Gerald and his friends wondered what would happen if, instead of “marching off in pinstripe suits to slave away in a cubicle,” they set out to the heart of America to put their MBAs to work helping entrepreneurs. The result is MBAs Across America, whose message is simple but vital: There’s a new way of changing the world, and each of us has a part to play. In this 99u talk, Gerald shares his story and gives us the three aspects of this “New Playbook of Change.”
Ever get the feeling you and a client or colleague are just talking past one another? Miscommunication and misunderstandings are one of the biggest culprits of career acrimony. That’s why, in this 99u talk, researcher and author Heidi Grant Halvorson shares how we can get out of our own minds and make sure our message is heard. Using research from her latest book, Halvorson demonstrates the importance of overcoming the assumption of false consensus, and how subtle cues like eye contact and nodding can make all the difference.