For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions of people––so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. Or a Vitsoe 606 shelving system. Or any of the hundreds of other products Dieter has designed or overseen the design of.
His work has influenced the way most of today's consumer products look and function. The computer or phone you're reading this on looks the way it does because of Dieter Rams. Dieter's influence also extends to his "Ten Principles of Good Design," a list of edicts that champions simplicity, honesty, and restraint, and still applies to design theory and practice today.
Smarter about the process, about the effects, about planning. Smarter about leadership, about management, about measurement.
How much is smarter worth?
In my experience, smarter is almost always a bargain, something you can buy for a lot less than it's worth.
The cover story on The Economist 1843. "Artificial intelligence is outperforming the human sort in a growing range of fields – but how do we make sure it behaves morally? Simon Parkin meets the men trying to teach ethics to computers":
In 2017, this is an urgent question. Self-driving cars have clocked up millions of miles on our roads while making autonomous decisions that might affect the safety of other human road-users. Roboticists in Japan, Europe and the United States are developing service robots to provide care for the elderly and disabled. One such robot carer, which was launched in 2015 and dubbed Robear (it sports the face of a polar-bear cub), is strong enough to lift frail patients from their beds; if it can do that, it can also, conceivably, crush them. Since 2000 the US Army has deployed thousands of robots equipped with machineguns, each one able to locate targets and aim at them without the need for human involvement (they are not, however, permitted to pull the trigger unsupervised).
Public figures have also stoked the sense of dread surrounding the idea of autonomous machines. Elon Musk, a tech entrepreneur, claimed that artificial intelligence is the greatest existential threat to mankind. Last summer the White House commissioned four workshops for experts to discuss this moral dimension to robotics. As Rosalind Picard, director of the Affective Computing Group at MIT puts it: “The greater the freedom of a machine, the more it will need moral standards.”