Jason Fried: Make “Creative Destruction” a Regular Part of Your Routine

While a common sentiment is to protect our creative routines, Basecamp CEO Jason Fried urges us to fall madly out of love with the ones we truly care about. “The easiest thing to do is become comfortable and complacent,” says Fried. And the more comfortable you become with a way of doing things, the more willing you are to protect it, even if it no longer is the most effective way to create something. 
In this 99u talk, Fried provides a blueprint to change our work habits. “When there’s a forced change in the way you work on a regular basis, you create moments to look at something fresh,” he says. “If you begin to do that, you will see it a little bit differently and you have a chance at making a change.”
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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