As one of the world’s leading typeface designers, and this year’s 99U Alva Award winner, Tobias Frere-Jones believes that the best way to learn a new skill is to “break things down deliberately” to understand how it’s really done.
In this 99u talk, we learn to see the beauty in taking risks. Frere-Jones explains that in order to do our best creative work, we must not just permit moments of confusion, but actually go chase them. “When trying to figure out a problem, pause for minute, and see if you can make it worse,” he says. “A structure can really describe itself as it falls apart.”