Being An Expert Literally Changes How You See Things

The Washington Post:

People who are experts in things can see differences in them that most laypeople can’t. Two little black dresses that look different to fashion lovers may look nearly identical to everyone else. The same goes for birds and birdwatchers, vintage cars and car aficionados, art critics and abstract expressionist painters, and even the faces of our friends and loved ones — when we know something well, it's easier to distinguish its differences.

A fascinating study by researchers at Johns Hopkins University shows that the same principle also governs how we read and interpret language. The study finds evidence that the way we process information visually is influenced by our knowledge and experience.



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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