What I Learned from Trying to Innovate at The New York Times

John Geraci in Harvard Business Review:

The Times is a perfect example of company-as-organism. Employees at the Times rarely go offsite for lunch or meetings. When you work there, your network is inside the building. That’s where all of the action is, where the valuable information is traded, where the battles are fought, and where the victories are won. When the Core Team or the Newsroom Team or the Beta Team finds a solution, it is a Times solution. Naturally there are inputs and outputs to the company, but like an organism, these are discrete — a mouth, a nose, an ear. At the Times, the Strategy Team pursues and manages strategic relationships for the company, takes in the resources needed to stay alive, and channels those to the rest of the organism. It’s the model of the companies our fathers and mothers worked at. And it worked great for them.

But in today’s world, it doesn’t. Companies with the organism mindset are too slow to adapt to survive in the modern world. The world around them changes, recombines, evolves, and they are stuck with their same old DNA, their same old problems, their same old (failed) attempts at solutions.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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