Chris Anderson: Follow the Money

In this 99u talk, 3D Robotics founder Chris Anderson shares three lessons he learned transitioning from Wired Magazine editor to helming a 275-person drone company. From “paying” his children in juice for assembling the early prototypes to building a massive factory in Mexico, Anderson’s journey was random and often accidental. But thanks to some healthy ignorance, open source technology, and some rising tech trends, Anderson’s new venture is a successful one, boasting over 100,000 customers.

The key for building a company, he says, is to not wait. Ride the tides of community and macro trends, and keep iterating. “Everything we learned about manufacturing, about the products, we learned by actually doing it.”


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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