The Accidental Power of Design

Graphic designer Michael Rock, writing for The New York Times

The basic motivation for design is the very human desire for coherence. With so much designed in the world, we begin to take its results for granted. Often, what we have conjured assumes the sheen of inevitability, as if its results were inalienable facts in the world rather than the product of someone’s ideas and actions. In other words, design solidifies, and naturalizes, things that start off as opinions, stories and traditions, supplying form to the fictions by which we live. We rarely stop to consider the faith-based proposition represented by our paper money or the imagined national narratives engendered by borders. Unlike words, the meaning of which can be debated, the objective materiality of designed objects exudes a unique power. Once established, it’s difficult to think outside the systems and structures these objects represent.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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