So You Think You're Creative?

Studio 360 revisits an episode that explores the source of creativity

We're always talking about creativity, but what do we mean? Can we find creativity, can we measure it, can we encourage it? Kurt talks with Gary Marcus, a psychology professor about what science tells us about creativity. A researcher puts jazz musicians into an fMRI machine and has them improvise; an intrepid reporter gets her creativity tested and scored; and a little girl introduces us to her imaginary friends (all of them).
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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